My advice to students: “Let Loose the Large.”

Academia, Awards, Guest-Speaking

walt-and-umsl-students
“Let Loose the Large”
 was the theme of my presentation on thinking big in copywriting, unleashed to a lecture hall filled with media and advertising students at the University of Missouri – St. Louis 4/13/12.

“Let Loose the Large.” Meaning: make a large list of large ideas; pick the largest one; use your large powers to make it a large reality; and be the largest version of yourself you can imagine.

The students (a fun subset pictured, playing with some props I brought,) seemed to enjoy this combination of pep talk, process peeks and portfolio pieces. The questions were smart; the connections, invigorating. After, I received this nice certificate from UMSL’s Dr. Kristy Tucciarone, head of the advertising program in the College of Fine Arts and Sciences.

walt-and-kristy

(Was the “awesome advertising” certificate for me, or my Beatles t-shirt? Either way, thanks, Dr. T!) 

Reporter Myra Lopez from UMSL’s marketing department was there, and posted a fun article/photo in UMSL Daily. Read the article and comments: “Award-winning copywriter lets loose the large.” Myra took the pics on this page, too.)

And speaking of “letting loose the large,” my advice to all:

Do that.

walt-jaschek-and-umsl-students-with-clios

Walt Jaschek has a degree in Speech Communications from UMSL. Year: 19… [cough cough.]

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