Walt’s Copywriting Process (Sort of.)

Process Posts

After decades of writing marketing copy and content in every medium in our time-space continuum, including branded fortune cookies (really,) I have been asked about my “copywriting process.” For visual learners, I try to capture it in this bar chart.

walt-copywriting-process

Aaaaand repeat.

Wow, look at all that red. I guess self-pity is the most colorful kind of pity.

Oh, I’m kidding, for the most part.

But not the whole part.

Walt Jaschek promises more process charts soon. Let’s hope his short-term memory holds out.

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