Hodgson Mill: “Have a Grain Day!”

“Have a Grain Day”

That’s the tagline I wrote for Hodgson Mill, makers of whole grain cereals, baking mixes and pastas, available in grocery stores everywhere. “Have a Grain Day” is the unifying idea for an integrated brand story expressed from package to shelf to trade show to banner ads to Facebook posts to recipe blog to… you get it.

The line serves as the theme of the new Hodgson Mill website – I wrote almost all 45+ pages of it, including this opening slider, below.




Client: Hodgson Mill
Marketing Officer: Ray Martin
Creative Director: Perry Propst
Collaborators: Tom Tipton, Julie Gustafson, Judith Kaplan



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s