Hodgson Mill: “Have a Grain Day!”

“Have a Grain Day”

That’s the tagline I wrote for Hodgson Mill, makers of whole grain cereals, baking mixes and pastas, available in grocery stores everywhere. “Have a Grain Day” is the unifying idea for an integrated brand story expressed from package to shelf to trade show to banner ads to Facebook posts to recipe blog to… you get it.

The line serves as the theme of the new Hodgson Mill website – I wrote almost all 45+ pages of it, including this opening slider, below.

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Client: Hodgson Mill
Marketing Officer: Ray Martin
Creative Director: Perry Propst
Collaborators: Tom Tipton, Julie Gustafson, Judith Kaplan

 

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