Central Baptist Hospital: “This is Care”

Central Baptist Hospital rebranding and multi-channel marketing campaign

How can a hospital be recognized for advanced, technological solutions and still retain a personal, emotional connection with its community? A rebranding campaign, combining high/tech with high/touch, in which patient outcomes are always the main point. First, I wrote the tagline, “This is Care,” and expressed it in advertising in all media, including…

Double-Page-Spread Newspaper Ads

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P.S. Each of these scenarios was also translated into three-frame, animated banner ads.

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bannerads-donna

The “This is Care” campaign was named “Best of Show” in the National Healthcare Marketing Awards.

Client: Central Baptist Hospital
Agency: Maring Weissman
Creative Director: Paul Maring
Designers: Paul Maring and Chuck Hart
Writer: Walt Jaschek

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